ABA Marketing Financial Services

ABA Course Code: 7740

Marketing Financial Services looks at what motivates customers to purchase financial services and teaches you how to develop a successful marketing plan.

Audience

All bank personnel responsible for conceiving or carrying out any phase of a bank's marketing efforts, including bank personnel in customer-contact and operations positions, management trainees, and persons entering banking at the mid-management level.

Learning Objectives

After successfully completing this program, you will be able to:

• Describe the stages in the marketing planning process
• List the four elements of the marketing mix as they apply to the marketing of bank services
• Recognize consumer motivation and buying behavior
• Identify key issues or strategies relating to banking products and the pricing, promotion and distribution of bank services
• Integrate public relations, advertising, sales promotion, selling, and service distribution functions in your bank's overall marketing plan
• Conduct situation analysis and formulate a master marketing strategy 

ACE College Credit Recommendation

In the lower division baccalaureate/associate degree category, 3 semester hours in Banking or Bank Marketing.

* Registration for one or more courses that include accompanying textbooks will also incur a shipping & handling fee.